I'm Fine - Now Pop Up


Hi friends! ๐Ÿ‘‹ I've got such an exciting announcement - these special sponges are the result of a limited eco collaboration between Now Pop Up and Plantish Future. Meet the Wildfire Fishing Expedition ๐ŸŽฃ ๐Ÿ”ฅ, Cringing Frog Chronicles ๐Ÿธ๐Ÿ˜ฌ, and the confident Unbothered Cat Squad ๐Ÿ˜Ž๐Ÿฑ!

With messages of wandering your wild side, laughing off frustrations, and staying carefree, these 100% plant-powered pals remind us every scrub to escape chaos, ease even the cringiest feels, and roll with life's ups and downs.


  • Dry: 10.6 x 10.6cm or 4.17 x 4.17in
  • Wet: 11.6 x 11.6cm or 4.56 x 4.56inย 
  • Thickness:ย Dry: 0.5cm Wet: 4cm
  • Wildfire Fishing Expedition
  • Cringing Frog Chronicles
  • Unbothered Cat Squad
  • durable:ย safe to use on non-stick cookware, copper and stainless steel, glassware and much more
  • non-scratch:ย natural cellulose sponge creates generous foams and lather, so it is powerful enough to cut through greases and grime. at the same time, our sponge provides gentle agitation that wonโ€™t scratch your fine china and glasses
  • 100% compostable and biodegradable:ย these pop-up sponges are made from 100% biodegradable plant-based cellulose that are safe for your home and our planet
  • quick-drying:ย vegetable cellulose fiber is naturally durable and breathable, allowing the sponge to air dry quickly without collecting nasty smells.
  • multi-purpose:ย these pop-up kitchen sponges will meet your daily needs from washing your dishes and utensils to cleaning your kitchen countertops and sinks
  • soak sponge in water and wait for it to expand
  • use as regular normal sponge
  • when smelly, boil sponge in water for a few minutes and air dryย 
Care Tips
  • ideally dry completely between usesย 
  • boil in water to kill bacteriaย 
  • avoid soaking in waterย 
  • place away from high heat or flamesย 
  • cut in small pieces, then place in the green bin to compost or directly compost in the backyard
  • loofah can also be used like coconut fibre in the garden, excellent at water retention, growing seedlings, creating a potting mix, pest resistance, and use as bedding in worm bins
What is Now Pop Up?
  • Now Pop Up is a creative company that produces sustainable cleaning supplies. They make eco-friendly sponges, scourers and more from materials like vegetable fibers as alternatives to plastic. Now Pop Up's goal is spreading smiles while caring for the planet through sustainable pops of color, character and joy.
Why Pop-up Sponges?

Why are cellulose sponges better than plastic ones?

  • kitchen sponges are exposed to hundreds of different types of bacteria and experts recommend changing them once a week, which is problematic because plastic kitchen sponges take thousands of years to break down. it's recommended to use cellulose sponges which can be sanitized/disinfected in hot water (not recommended for plastic sponges)
  • traditional sponges can shed micro plastics which can make their way into our water cycle and end up in our rivers, oceans and drinking water